Take the case of ’60s starlet Kathy Kersh. “The Gemini Affair” was reviewed in painful detail by “Schlockmesiters” in this video.Some actresses take their work home with them by wedding their leading men. The Gorgeous Ladies of Wrestling” and who seems to be the inspiration for Marc Maron’s character on the “G.L.O.W” show on Netflix. It was, you may have guessed, a low budget erotic exploitation flick, directed by the guy who would later direct “G.L.O.W. According to the plot synopsis, it was about a hopeful young actress who is lured to Hollywood by the seduction of fame and fortune but who soon comes to realize that the seedy Hollywood lifestyle is not for her. Kersh’s last IMDb credit is for a movie called “The Gemini Affair” from 1975, in which she starred with Marta Kristen from “Lost in Space” fame. Kersh would go on to marry Burt Ward, who played Robin on the show but they’d soon divorce. Kersh’s most notable credit is from a couple of episodes of “Batman,” in which she played Cornelia, one of The Joker’s sidekicks. Miss Rheingold, Kathy Kersh, would go on to a modest acting career, making appearances on shows like “My Favorite Martian,” “The Beverly Hillbillies,” “Burke’s Law,” and “The Man from U.N.C.L.E,” in which she co-starred in one episode with a young woman named Sharon Tate, with whom she shard a manager and with whom she became close friends. Like most baseball controversies this one would blow over pretty quickly, and the players at the heart of the drama would all go their separate ways. ![]() I don’t know who wrote that, but he was a baseball writer after my own heart. The game is most willing to take millions of dollars from breweries, but refuses to let anybody in the game exploit the product.” An editorial about the matter ran in the May 9 issue of The Sporting News, with The Baseball Bible saying, “This represents a hypocritical attitude by baseball. $500 was some pretty cheap advertising.Įither way Stengel, after being fined, admitted that he knew the rules, but told the press that " has been so nice to us that I didn’t have the heart to turn them down when they asked me.” It was also rumored that Rheingold paid Stengel’s fine for him, realizing that they got a bigger bump out of the ad due to the hubbub than they would’ve if no one said anything. In this case, however, they had to because, as the rumor at the time went, Stengel’s former employer, the New York Yankees, and/or their beer sponsor, Ballantine’s, complained vehemently to Frick and demanded that he put a stop to it. Indeed, they didn’t really enforce the rule in the first place. ![]() The best part about this is that Frick and Major League Baseball actually didn’t care that much. For that they had to be wearing street clothes. Why? Because, according to baseball’s rules at the time, while players and managers could shill for anyone they wanted, they could not appear in uniform in beer or cigarette ads. Seems pretty benign to me, but this ad is what caused Frick to fine Stengel $500. They, of course, would run tons of billboard and print ads all over New York as well. They likewise spared no expense in baseball: Rheingold paid $1.2 million in cash to sponsor the Mets on TV and agreed to purchase $200,000 worth of tickets for promotional giveaways. They also sponsored The Jackie Robinson Show which aired on local radio every Sunday evening in the 1950s and early 1960s. Their ads featured John Wayne, Sarah Vaughan and the Marx Brothers. Rheingold, headquartered in Bushwick, Brooklyn, had long spent pretty big money on sponsorships. The Mets began play in New York in 1962 and when they did they got a local beer sponsorship of their own: Rheingold Beer. ![]() In the Bronx, where Ballantine’s was the beer of Yankees, each home run hit by a Bomber would be referred to as a “Ballantine Blast” by the Voice of the Yankees, Mel Allen. ![]() Schlitz had the Kansas City Athletics, Falstaff was on tap at Los Angeles Angeles games, Iron City was the beer of the Pirates, and in Cincinnati you’d be drinking a Hudepohl at Redlegs games. Stroh’s was the beer of the Detroit Tigers. At that time the name of regional beer brands were far more common on billboards, scoreboards, and on tap at the ballpark. While today’s baseball/beer sponsorship landscape is dominated by multinational behemoths like Anheuser-Busch InBev and Molson Coors, it was a very different story back in the early 1960s. But on this day in 1962, Major League Baseball Commissioner Ford Frick decided that Mets manager Casey Stengel was a bit too familiar with beer for his tastes, and fined him $500. Beer and baseball go together like nothing else.
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